Projects
NSW Health Virtual Care Communications for First Nations Communities
Black Logic partnered with the NSW Ministry of Health to develop culturally appropriate Virtual Care communication materials for Aboriginal and Torres Strait Islander communities across NSW. The project focused on building trust, understanding and engagement through community-tested messaging, visual storytelling and accessible resources.
Services we provided
- Strategic communications planning
- Culturally informed messaging development
- Graphic design and print collateral
- Video case study production
- Photography
- Community consultation and consumer testing
- Stakeholder engagement and feedback analysis
Our Approach
We combined lived experience with strategic communications expertise, working closely with Aboriginal and Torres Strait Islander community members to ensure all materials reflected cultural integrity, clarity and relevance while aligning with NSW Health branding and objectives.
The Mission
To create accessible, culturally safe Virtual Care resources that empower Aboriginal and Torres Strait Islander patients, families and communities to confidently engage with digital health services across NSW.
The Outcome
A suite of community-tested communication assets including videos, photography and print and digital materials that strengthened understanding of Virtual Care, supported informed choice and provided NSW Health with scalable, culturally appropriate resources for statewide use.
