Projects
ReefTO Taskforce Launch Campaign
ReefTO engaged Black Logic to design and execute a comprehensive launch plan for the Taskforce. The project focused on creating engaging social media content, updating the ReefTO website, developing an eDM structure and producing digital assets aligned with the existing artwork theme, ensuring clear messaging and strong stakeholder engagement for the launch of its Taskforce.
Services we provided
- Development of an overarching social media plan to engage stakeholders
- Creation of digital assets, including infographics, social media tiles, eDM design and video editing
- Website updates to timeline and resources pages
- Creation of Mailchimp environment including customer journey templates and set up
- Key messaging support and content strategy
Our Approach
We combined strategic communications with culturally and visually aligned design, ensuring digital assets were consistent with the existing ReefTO brand while effectively engaging diverse audiences.
The Mission
To support ReefTO’s Taskforce launch by delivering a coordinated campaign, clear messaging, and visually compelling digital assets that drive understanding and stakeholder engagement.
The Outcome
The launch plan provided ReefTO with a cohesive social media strategy, professionally designed digital assets, and updated web pages, strengthening stakeholder engagement and ensuring a visually unified, impactful rollout.
