Projects
Growing Cultural Experiences with NPWS
Blak Logic partnered with National Parks and Wildlife Service (NPWS) to deliver market research and marketing strategies for Aboriginal cultural experiences across the Northern Inland and North Coast regions. The project focused on understanding audiences, identifying opportunities and positioning NPWS as a leader in sharing authentic and educational cultural experiences.
Services we provided
- Market Research
- Marketing Plan Development
- Stakeholder Engagement
- Client Management
Our Approach
We combined cultural knowledge with detailed market analysis, exploring demographics, psychographics and competitor benchmarks. By mapping opportunities and challenges, we developed clear strategies and key messages to promote Aboriginal-led experiences with authenticity and impact.
The Mission
The goal was to support NPWS in expanding and strengthening its Aboriginal Discovery Program, ensuring cultural experiences are promoted in ways that honour heritage, engage audiences and build long-term connections.
The Outcome
The final deliverables included two comprehensive research reports and full-scale marketing plans for the Hunter Central Coast and North Coast regions. Together, these resources provided NPWS with a roadmap to grow participation, improve product offerings and communicate cultural value across diverse audiences.
