Projects
NSW Health HEAL Program Aboriginal Communications Materials
Black Logic was engaged by NSW Health’s Centre for Population Health to refresh and redesign a wide range of HEAL (Healthy Eating Active Living) Program communication resources for Aboriginal and Torres Strait Islander audiences. The project focused on developing new culturally appropriate messaging and collateral to improve accessibility, understanding and engagement across multiple health programs.
Services we provided
- Plain English copywriting and content redevelopment
- Graphic design and large-format publication design
- Aboriginal communications and subject matter expertise
- Strategic communications and stakeholder advice
- Brand alignment and visual consistency
- Image sourcing and photography updates
- Website content review and optimisation
- SEO-informed content improvements
- Project and budget management
Our Approach
We applied an Aboriginal-led communications lens to ensure all materials were culturally appropriate, low-literacy friendly and action-oriented, while meeting NSW Government standards and supporting consistent messaging across print, digital and in-program resources.
The Mission
To deliver culturally safe, accessible and engaging HEAL Program communications that empower Aboriginal communities to make informed choices around healthy eating and active living.
The Outcome
A comprehensive suite of refreshed factsheets, brochures, posters, booklets, workbooks and website content that strengthened engagement, improved clarity and supported positive behavioural change, receiving strong feedback from participants, Local Health Districts and key stakeholders.
