Projects
NSW Health Munch & Move Healthy Lunchbox Factsheets
Black Logic was engaged by NSW Health’s Centre for Population Health to develop culturally appropriate Munch & Move factsheets promoting healthy lunchboxes for Aboriginal and Torres Strait Islander families. The project involved developing new collateral specifical for First Nation communities to promote healthy lunchboxes and active tips for families in early childhood settings.
Services we provided
- Plain English copywriting
- Factsheet content development
- Graphic design for print and digital use
- Aboriginal communications and subject matter expertise
- Image sourcing and culturally appropriate visuals
- Brand alignment with NSW Health and Munch & Move guidelines
- Stakeholder collaboration and review support
Our Approach
We applied an Aboriginal-led communications lens to create factsheets that were strengths-based, culturally-appropriate and visually engaging, ensuring information was easy to understand, practical and inclusive for families and educators.
The Mission
To support First Nations families and early learning communities with accessible, culturally safe resources that encourage healthy lunchbox choices and positive eating habits from an early age.
The Outcome
A set of engaging Munch & Move healthy factsheets that clearly communicate nutrition messages, support behaviour change and provide NSW Health with practical, culturally appropriate tools for use across early childhood and community settings.
